Finding a product with high sales is only the first step. To understand whether a TikTok Shop product is worth further research, you need to look at its sales trend, revenue channels, creators, and the content driving its performance.
In this guide, we'll show you how to use Kalodata's Product Analyze to evaluate a TikTok Shop product step by step.
On this page
Step 1: Open Product Analyze and Select Your Market and Category
In this example, we'll analyze a product from the Beauty & Personal Care category in the US market.
If you have specific needs, you can filter the results yourself.
Step 2: Compare the Filtered Products
Once the filters are applied, compare the products in the results to identify which ones are worth analyzing further.
Review metrics such as revenue, revenue trend, items sold, average unit price, creator count, and creator conversion rate to get a quick view of each product's performance.
Then, select a product you want to investigate further.
Step 3 : Open a Product and Review Its Overall Performance
Choose the product you want to see and go to the product detail page for deeper analysis.
Start with the Core Metrics to understand the product's overall performance, including revenue, items sold, average unit price, and revenue from Video, LIVE, and Product Card. You can also switch between different date ranges to review the product's historical performance, with up to 365 days of data available.
These metrics provide the first signals about how the product is performing and where its sales may be coming from. You can then use the detailed analysis sections below to investigate these signals further.
Step 4: Dive Deeper into Product Performance
After reviewing the Core Metrics and Overview, use the detailed analysis sections to investigate the product from different angles.
Reviews: Understand customer feedback and product sentiment.
Video & Ad: Identify the shoppable videos and ads contributing to sales.
Creator: See which creators are generating revenue for the product.
Live: Analyze the livestreams contributing to product sales.
SKU Analysis: Compare the performance of different product variants.
Use these detailed metrics to move from understanding which channel is driving performance to identifying the specific content, creators, livestreams, or SKUs behind it.
Step 5: Identify What Is Driving Product Growth
In this example, Video accounts for the majority of the product's revenue. Looking deeper, multiple creators and shoppable videos are generating meaningful sales
while SKU Analysis shows that one variant accounts for 86.47% of total sales.
So these signals suggest that the product's performance is primarily video- and creator-driven, with demand highly concentrated in one SKU.
Start Analyzing TikTok Shop Products
Use Kalodata Product Analyze to move from overall product performance to deeper analysis across sales channels, creators, content, livestreams, reviews, and SKUs—helping you understand the signals behind a product's performance.
FAQ
Who is Kalodata Product Analyze for?
Kalodata Product Analyze is designed for TikTok Shop sellers, brands, agencies, creators, and ecommerce teams that want to research products beyond basic sales rankings. It can be used to evaluate product performance, sales trends, creators, shoppable content, livestreams, reviews, and SKU performance.
What can I explore with Kalodata Product Analyze?
You can explore a product's core performance metrics, revenue trends, sales channels, creators, shoppable videos and ads, livestreams, customer reviews, and SKU performance. Available historical data can extend up to 365 days, depending on the product and data availability.
Is Kalodata Product Analyze free?
Kalodata offers different plans with different levels of data access and usage limits. Access to Product Analyze features may vary by plan. A free trial is also available, visit the Kalodata Pricing page for the latest pricing and plan details.
Which Kalodata plan is right for me?
Kalodata offers different plans based on how frequently and deeply you need to research TikTok Shop data.
Starter is suitable for individual sellers and creators who need regular product and market research. It includes up to 50 searches per day, 100 detail pages per day, and 90 days of historical data.
Professional is better suited for active sellers and small teams that conduct product and competitor research more frequently. It increases access to 250 searches per day, 500 detail pages per day, and 180 days of historical data, while also including additional features such as sub-accounts, creator contact exports, and image search.
Enterprise is designed for businesses that need higher usage limits, full data access, API integrations, or customized support.
For the latest pricing and feature limits, check the Kalodata Pricing page.